About

Michael J. LaViano, a third generation master jeweler and Swiss-trained watchmaker, established a fledgling business in Westwood, New Jersey in 1945. Since the store’s inception, MJ’s dedication was to quality, providing his clients with the finest products available regardless of price. Since 1945, the business has evolved into one of the most respected independent jewelry stores in the country and is still family owned to this day.

LaViano Jewelers is an authorized representative for over 20 timepiece brands including some of the most highly regarded products available in the world today. LaViano Jewelers also represents many designer jewelry lines. But the mainstay of their business is the one-of-a-kind, custom made pieces featuring gem quality, G.I.A. certified diamonds, Emeralds, Rubies, Sapphires, and exotic stones such as Chrysoberyl Cats’ Eye.

There are many people selling jewelry today. However, there are very few jewelers who offer the quality and selection found at LaViano Jewelers.

Custom Design

With over 75 years of experience, we have the resources, talent, and passion to turn your vision into reality – from updating a family heirloom to designing a one-of-a-kind piece. Explore our LaViano custom designs for inspiration. Then we will turn your idea into reality with carving, molding, and casting on site. You will be involved in the process, helping to create that special piece no one else will ever have!

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Staff

We’re fortunate at LaViano Jewelers to have the friendliest and most knowledgeable staff around. Find out about about each of them, but be sure to stop in and meet them in person too!

History

There are many people selling jewelry today. However, there are very few jewelers who offer the quality and selection found at LaViano Jewelers.

Testimonials

Our top priority is exceeding our clients’ expectations. It’s more than a purchase; it’s a commitment to a relationship on all levels.

Blog

Read our designer jewelry blog to stay up-to-date with the latest trends, news and tips from LaViano Jewelers.