Why Platinum is the Ultimate Choice for Engagement Rings: A Guide from LaViano Jewelers

Choosing an engagement ring is one of the most significant decisions you'll make, symbolizing your commitment and love. While there are many options available, one metal stands out above the rest—platinum. At LaViano Jewelers, we've been guiding our customers for 80 years, spanning three generations, and we've seen firsthand the enduring value of platinum settings. Here's why platinum should be your go-to choice, and why it’s often wiser to choose it over white gold.

The Strength and Durability of Platinum

Platinum is renowned for its incredible strength and durability. Unlike white gold, which can wear down over time and require more maintenance, platinum is naturally resistant to scratches and dents. This means your engagement ring will look just as stunning decades from now as it did the day you first put it on. When you're investing in something as significant as an engagement ring, longevity is key—and platinum delivers.

Platinum’s Pure White Luster

One of the most alluring qualities of platinum is its naturally white luster. While white gold may look similar at first glance, it’s important to know that white gold is actually a mixture of yellow gold and other metals like nickel or palladium, often coated with rhodium to achieve its white appearance. Over time, the rhodium plating can wear off, revealing a yellowish tint that requires re-plating to maintain its look. Platinum, on the other hand, maintains its brilliant white sheen without needing any additional treatments.

Hypoallergenic Properties

For those with sensitive skin, platinum is the ideal choice. Because it's a pure metal, platinum is hypoallergenic, making it an excellent option for people who may react to the alloys found in white gold. Wearing a platinum engagement ring ensures comfort without compromising on style or quality.

The Weight of Luxury

Platinum is denser and heavier than gold, giving it a substantial feel that many people associate with luxury. When you hold a platinum ring, you can feel the difference—it's a solid investment in quality and craftsmanship.

A Trusted Partner in Your Journey: LaViano Jewelers

At LaViano Jewelers, we understand the importance of making the right choice when it comes to an engagement ring. With 80 years of experience and three generations of dedication, we've guided countless couples through this special process. Our long-standing reputation as a trusted jeweler in the community means you can be confident that we’ll help you find the perfect ring that will stand the test of time.

Choosing a platinum setting for your engagement ring is more than just a decision—it's a commitment to enduring quality and timeless elegance. And with LaViano Jewelers by your side, you can trust that you’re making the best choice for this once-in-a-lifetime purchase.

Visit LaViano Jewelers today to explore our stunning collection of platinum engagement rings and experience the difference that comes with 80 years of excellence.