Laviano's Jewelers Best Diamond Buyers in New York & New Jersey
Family Owned & Operated Since 1945
Master Swiss Watchmaker and Jeweler in Westwood, NJ and Warwick, NY
Michael J. LaViano, a first-generation master jeweler and Swiss-trained watchmaker, established a fledgling business in Westwood, N.J., in 1945. Since the store’s inception, MJ was dedicated to quality, providing his clients with the finest products available, regardless of price. Since 1945, the business has evolved into one of the most respected independent jewelry stores in the country and is still family-owned to this day.
Jack is the principal owner of LaViano Jewelers and has been involved in the company since 1965, having taken over for his father, MJ, who started the company in 1945.
Jack specializes in all aspects of modern and heirloom jewelry, including diamonds, precious and semi-precious stones, watchmaking, gem identification, and the design and manufacturing of one-of-a-kind items. Jack is an avid outdoorsman, spending time hunting, fishing, riding his Harley, and playing with his ever-growing legion of dogs.
There is an old saying “Stay as close to your client as possible.” During LaViano Jewelers business hours, you will NEVER hear a recording or a voicemail! As part of our philosophy of serving customer’s needs, all calls are answered by a live representative. Clients needs require immediate action, not “I’m either on the phone or away from my desk.” Enough has been written and known of the LaViano Jewelers reputation for quality, however, we also prioritize the little things: 60 years of hand tied bows, quality gift wrapping, and a liberal return policy (ten-day full refund policy). How many businesses are exchange only! No thank you! The little things matter a lot.
Jack LaViano, Owner