About Laviano's Jewelers

Family Owned & Operated Since 1945

Master Swiss Watchmaker and Jeweler in Westwood, NJ and Warwick, NY

Michael J. LaViano, a first-generation master jeweler and Swiss-trained watchmaker, established a fledgling business in Westwood, N.J., in 1945. Since the store’s inception, MJ was dedicated to quality, providing his clients with the finest products available, regardless of price. Since 1945, the business has evolved into one of the most respected independent jewelry stores in the country and is still family-owned to this day.

LaViano Jewelers represents the finest jewelry manufacturers in evidence today, from Piccihotti, Messika, Fope and Memoire, among many others, you will see listed on our website.   On a daily basis, we preview new brands and technologies in jewelry manufacturing for the newest and most exciting designs available.   We look for and represent brands that are not found everywhere and, in our market, totally exclusive to LaViano Jewelers.   To complement these brands, we are also constantly buying one-offs from small boutique manufacturers all over the world. These special one-of-a-kind pieces are exactly that…one-of-a-kind items not be seen or found anywhere else that becomes a special treasure for the lucky owner.  

To even further complement our exquisite inventory, we design and manufacture a significant amount of our own merchandise.   LaViano Jewelers operates as jewelers such as Harry Winston did 30-50 years ago.  We secure special and extremely rare gemstones such as rare GIA-certified diamonds, natural Ceylon sapphires, to precious tsavorite and we then create a unique design to compliment the stone.   That style of craftsmanship is not very evident in most jewelry stores across North America these days.   The benefit to the future owner is the value.   We work with many clients in this capacity as well, where they are involved from beginning to the end in creating the exact heirloom piece of jewelry they envision.   As a synergy to our extensive jewelry collection, we proudly represent some of the finest, rarest and most sought-after timepieces in the world, from Cartier to Grand Seiko to Oris among many others you will find listed on our website.   Our passion in watches these days is also to bring in new just evolving small independent manufacturers that we perceive to have a bright future and will be a great investment for our clients. 

Laviano Store

Our Staff

Jack LaViano

Owner
201-664-0616
lavpres@lavianojewelers.com

Jack is the principal owner of LaViano Jewelers and has been involved in the company since 1965, having taken over for his father, MJ, who started the company in 1945.

Jack specializes in all aspects of modern and heirloom jewelry, including diamonds, precious and semi-precious stones, watchmaking, gem identification, and the design and manufacturing of one-of-a-kind items. Jack is an avid outdoorsman, spending time hunting, fishing, riding his Harley, and playing with his ever-growing legion of dogs.

Jack LaViano

Owner
New Jersey

Jeffrey LaViano

Owner
New Jersey

Bert

Manager and Sales
New Jersey

Chris

Watchmaker
New Jersey

Jeanne

Sales
New Jersey

Tom

On Site Jeweler
New Jersey

Matt

On Site Jeweler
New Jersey

Trudy

Sales
New Jersey

Catalin

Watch Store Manager
New Jersey

Jennifer

Sales
New Jersey

Rob

Manager And Sales
New York

There is an old saying “Stay as close to your client as possible.” During LaViano Jewelers business hours, you will NEVER hear a recording or a voicemail! As part of our philosophy of serving customer’s needs, all calls are answered by a live representative. Clients needs require immediate action, not “I’m either on the phone or away from my desk.” Enough has been written and known of the LaViano Jewelers reputation for quality, however, we also prioritize the little things: 60 years of hand tied bows, quality gift wrapping, and a liberal return policy (ten-day full refund policy). How many businesses are exchange only! No thank you! The little things matter a lot.

Jack LaViano, Owner

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