Jewelry Stores Westwood, New Jersey

Michael J. LaViano, a first-generation master jeweler and Swiss-trained watchmaker, established a fledgling business in Westwood, N.J., in 1945. Since the store’s inception, MJ was dedicated to quality, providing his clients with the finest products available, regardless of price. Since 1945, the business has evolved into one of the most respected independent jewelry stores near you in the country and is still family-owned to this day.

LaViano Jewelers represents the finest jewelry manufactures in evidence today from Piccihotti, Messika, Fope and Memoire among many others you will see listed on our website.   On a daily basis we are previewing new brands and technologies in jewelry manufacturing for the newest and most exciting designs available.   We look for and represent brands that are exclusive to LaViano Jewelers.   To complement these brands, we are also constantly buying one offs from small boutique manufactures all over the world. To even further complement our exquisite inventory, we design and manufacture a significant amount of our own merchandise.   LaViano Jewelers operates as jewelers like Harry Winston did 30-50 years ago.  We secure special and extremely rare gemstones such as rare GIA certified diamonds, to natural Ceylon sapphires, to precious tsavorite and then create a unique design to compliment the stone.   That style of craftsmanship is not very evident in most jewelry stores across North America these days.   The benefit to the future owner is the value.   We work with many clients in this capacity where they are involved from beginning to the end in creating the exact heirloom piece of jewelry they envision.   As a synergy to our extensive jewelry collection, we proudly represent some of the finest, rarest and most sought-after timepieces in the world from Cartier to Grand Seiko to Oris among many others you will find listed on our website.   Our passion is also to seek out and represent what we perceive to be the newest and most exciting boutique brands coming to market. Getting on the ground floor with these watch artisans and being a part of their growth is both exciting and rewarding. 

Three generations and close to 80 years established here in Westwood NJ with a simple philosophy of very high quality and impeccable customer service. Those principles are what guide us and will continue our success as we are working with third and fourth generation clients today.  We welcome the opportunity to serve you in any capacity from restringing a strand of pearls to finding the desired timepiece to assisting in picking the perfect diamond for the person you want to pay the ultimate compliment to.  At LaViano Jewelers the customers best interests are at the forefront of every engagement.


LaViano Jewelers
175 Westwood Avenue
Westwood, NJ 07675
PH: 201-664-0616

Store Hours
Sunday: Closed
Monday: Closed
Tuesday: 10AM-6PM
Wednesday: 10AM-6PM
Thursday: 10AM-7PM
Friday: 10AM-6PM
Saturday: 10AM-5PM

Special Holiday Hours
Monday, December 11 & 18: 10AM-6PM
December 20-22: 10AM-7PM
December 23: 10AM-6PM

Brands carried in New Jersey


A.Link and Co
Azul Fine Jewelry
Barbela Design
Deakin and Francis
Elj Jewels
Frederic Sage
John Varvatos
KC Designs
LaViano Fashion
Meira T - designer
Malo - private label
Nanis Italian Jewels
Own the Jewelry
PE Jay Creations
Roberto Demeglio
Tanya Farah
Tirisi Jewelry
William Henry


Frederique Constant
Grand Seiko


Berd Vay'e
Daum Inc.
Jay Strongwater
William Henry

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