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LAB Created Diamonds

Lab-grown diamonds have become a sought-after choice for their identical appearance and chemical makeup to natural diamonds. The only distinction is their origin—created in high-tech laboratories instead of forming underground over millions of years. These ethically crafted gems offer outstanding value, often priced up to 75% lower than their mined counterparts, allowing you to enjoy true luxury with no compromise on quality or beauty.

Diamond Selection

With deep industry knowledge and a keen eye for quality, our diamond experts have handpicked a versatile selection of loose stones that combine brilliance, beauty, and value. From natural and lab-grown diamonds to moissanite and richly colored gemstones, our collection caters to a wide range of preferences and budgets. Browse and compare your favorites online or visit us in-store to find the ideal center stone—confidently and effortlessly.

Color Gemstones

Colored gemstones dazzle with their vivid hues and radiant beauty, formed through extraordinary natural processes over time. Factors like pressure, heat, and geological conditions shape these stunning stones deep within the earth. The distinct colors we admire in each gemstone come from trace elements—tiny amounts of minerals that give rise to everything from rich emerald greens to fiery ruby reds.

Popular Fancy Diamond Shapes

Fancy-shaped diamonds refer to all diamond cuts that differ from the traditional Round Brilliant. These shapes stand out for their distinctive silhouettes—ranging from graceful squares to elongated forms—offering endless design possibilities. Their diversity allows you to select a shape that truly mirrors your individuality, making them a perfect choice for crafting a one-of-a-kind, custom engagement ring or jewelry piece.

Emerald Cut

Cushion Cut

Oval Shape

Radiant Cut

Diamond Education

Shape

The shape of a diamond refers to its overall external form and visual outline. It’s one of the first decisions to consider when choosing a diamond, as it reflects both personal taste and style. While often confused with the diamond cut, shape and cut are actually two distinct elements—shape defines the silhouette, whereas cut determines how well the diamond reflects light.

Diamonds come in a variety of shapes, each with its own distinct character. The classic round shape remains a timeless favorite, while non-round or “fancy” shapes offer more unique options. These include the Princess, Oval, Cushion, Asscher, Emerald, Marquise, Pear, Radiant, and Heart shapes—each bringing its own flair and elegance to your jewelry piece.

Color

A diamond's color grade plays a key role in evaluating its quality and brilliance. Gemologists use a standardized scale ranging from D (completely colorless) to Z (noticeable hints of yellow or brown). The closer a diamond is to the colorless end of the spectrum, the rarer and more valuable it tends to be.

Color

Each diamond cut brings its own distinctive charm, defined by the way its facets are arranged and how the shape reflects light. The classic round cut remains a beloved choice for its unmatched sparkle and perfect symmetry. If you lean toward a more modern aesthetic, the princess cut—with its sharp angles and bold style—makes an elegant statement. Meanwhile, the radiant cut blends tradition and trend, offering a brilliant fusion of vintage and contemporary appeal in one dazzling stone.

Cut

Looking to make a lasting impression with a dazzling diamond? Choosing the right diamond cut is one of the most important decisions you’ll make—it defines the gem’s sparkle, brilliance, and overall charm. Let us introduce you to some of the most popular diamond cut styles available in our collection to help you find the perfect match for your memorable occasion.


Each diamond cut offers its own unique beauty, shaped by the arrangement of its facets and overall design. Round cuts are timeless favorites, known for their exceptional brilliance and symmetry. For those who prefer a contemporary flair, princess cuts with their sleek lines and modern edge make a stunning choice. Radiant cuts, on the other hand, offer a beautiful blend of styles, combining classic and modern features into one eye-catching gem.

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