LaViano Jewelers is excited to announce the addition of the iconic Swiss watch brand, DOXA, to our collection. Renowned for its dedication to quality craftsmanship, innovation, and a rich legacy dating back to 1889, DOXA watches have become synonymous with excellence. Whether you're a dive enthusiast, watch collector, or simply appreciate the artistry of Swiss timepieces, DOXA offers something remarkable.
A Legacy of Swiss Craftsmanship
DOXA was founded in 1889 in Le Locle, Switzerland, by Georges Ducommun as Georges Ducommun, Fabriques Doxa. Initially, the brand gained attention with its pioneering 8-day watch movement, making waves in 1908 for its durability and reliability, even used by German soldiers in World War I. Following Ducommun’s passing in 1936, Jacques Nardin, the grandson of Ulysse Nardin, took over, continuing the brand’s commitment to precision and innovation.
During World War II, DOXA once again rose to prominence with a series of chronographs designed for German aviators. Post-war, the brand strengthened its ties with Germany by outfitting the 1954 World Cup-winning German football team with gold watches. In 1956, DOXA expanded its reputation for design with the introduction of the “Grafic” collection, a Bauhaus-inspired line of square watches that blended aesthetics with Swiss precision.
The Iconic DOXA Sub: A Dive Watch Like No Other
In 1967, DOXA made history with the launch of the “Sub” series. The DOXA Sub featured a vibrant orange dial that set it apart in the dive watch category, providing unmatched readability underwater. The DOXA Sub quickly became a favorite among professional divers, military personnel, and recreational adventurers for its waterproof construction and pioneering style.
Today, the orange dial DOXA Sub is still revered as a must-have among collectors and diving aficionados alike. By 1997, DOXA was purchased by the Jenny family, who re-launched the iconic Sub series in 2002 and reintroduced the Grafic in 2007, breathing new life into a classic brand. With a focus on sport and dive watches, DOXA has established itself as a leader in high-performance, stylish timepieces.
Why Choose DOXA at LaViano Jewelers?
With over 80 years of serving our customers, LaViano Jewelers is proud to carry DOXA watches, offering our community access to these Swiss-engineered marvels. DOXA watches come in a range of styles, but each retains that signature quality and heritage that has made the brand legendary.
When you visit LaViano Jewelers, you'll not only find DOXA’s celebrated dive watches, including the iconic orange dial Sub, but also a variety of models that showcase DOXA's craftsmanship and style. Our team is here to guide you in selecting the perfect DOXA watch, whether it’s for an adventure, collection, or special occasion.
Experience DOXA at LaViano Jewelers
If you’re searching for “Swiss dive watches,” “luxury dive watches,” or “DOXA watches,” look no further than LaViano Jewelers. We’re honored to bring this legendary brand to our store, combining the heritage and precision of Swiss watchmaking with our tradition of quality customer service. Visit us to experience the DOXA collection and see firsthand why these watches are timeless investments.
Embrace the legacy, precision, and spirit of adventure that DOXA watches represent—now available at LaViano Jewelers.
