How Norqain Watches Stand Out in the Luxury Watch Market

Norqain watch is the name, which is infamous for its highly mechanical watches, suitable for any aesthetic. Founded in 2018 by Founder & CEO Ben Küffer and Co-Founders Ted Schneider and Mark Streit, Norqain is set apart as one of the few family-owned, completely independent Swiss watch brands.

Rather than being limited or driven by shareholder profit expectations like most of the luxury watch brands, an independent brand means that Norqain can focus on creating unique and high-quality watches for the active adventurer community.  So, let us dive deep into the uniqueness of this watch brand.

Norqain Watch: Origin

Since it is one of the few independent and family-owned watch brands, Norqain is situated in the heart of the Swiss watch industry. They have been producing quality watches at the lower end for the enthusiast for years now. Most people might view a Norqain watch brand as simply another brand; however, there is more behind it. In reality, it is actually an acronym for the company’s principles.

N = New

O = Open-minded

R = Rebelliousness

Q = Quality Time

A = Adventure

I = Independent

N = Niche

The team at Norqain includes an experienced board member in Ted Schneider, from the family of the well-known brand Breitling, and Ben Küffer, the son of Marc Küffer, former CEO of Roventa-Henex, is CEO, and was also a brand manager for Breitling. This also includes Mark Streit, an NHL player, who was part of Norqain's emergence as an official outfitter and timekeeper of the NHL. Like the Spengler Cup and the NYC Marathon, it showcases the sporting commitment of Norqain.

Specialty of a Norqain watch

Meet Norqain, a company that inspires and goes above and beyond with each collection. Every single piece has a story about the breathtaking Swiss Alps. Passionate at heart about climbing mountains, Norqain, a Swiss independent watch brand, produces sturdy and dependable mechanical watches that are powered by in-house Swiss-made movements developed in Switzerland in partnership with Kenissi. Every watch is assembled and thoroughly pre-mission tested in the Jura of Switzerland for performance, quality, and sustainability, as displayed by their certification of CO2-NEUTRAL.

Not just this, but Norqain stands strong in its commitments, caring for its responsibilities to both the environment and the community. It is a mark of care and responsibility, and a connection to nature, community, and adventure. Owning a Norqain watch is far more than merely owning a timepiece.

The Norqainer Community

Norqain is an energized young brand that facilitates the growth of its identity with brand ambassadors, called "Norqainers." The Norqainers range from star athletes like Tina Weirather and Felix Neureuther to musicians and writers living out the motto of "My life, my way."

In addition, Dean Schneider, the lion whisperer and Instagram star, has buoyed up Norqain's commitment to animal welfare. A portion of the sales for his co-branded watch goes towards the Hakuna Mipaka Oasis. This also means that each new watch comes with straps made from cruelty-free and vegan-certified material.

Norqainers can keep that watch special to themselves by personalizing the piece with different straps or engravings.  Just think of a Norqain watch strapped with the memory of an anniversary with a loved one or strapped from a special mountain climb.

Three Robust Collections

This Swiss independent watch brand offers three extraordinary collections, each one unique in its own style.

Norqain Adventure Sport 37 mm.

The Adventure line is for those explorers who dream of the outdoors. Whether they be climbing the mountains to reach the peak or hitting the ocean waves, Norqain adventure watches will be a perfect fit. With the Norqain logo on the dial, impressive water resistance, a rotating bezel, and solid construction, these timepieces are always ready for action, just like their wearers. This line especially has so many options for women’s watches.

Norqain Freedom 60 Chronograph

The Norqain Freedom 60 is inspired by vintage "Swiss" style found in the piano-style watches, possibly worn by the earlier James Bond actors or characters, such as Cary Grant or Sean Connery, when they wore tuxedos.

The latest Norqain watches maintain a sublime execution in a unique, sophisticated, durable, and very utility-rich expression that is uniquely designed and uniquely offered. This line is the Norqain watch that fans cherish for its smart ability to dress up and down to provide a wrist intimacy action.

Norqain Independence Wild ONE

The Independence category was created with people who love to pursue passions in mind. With this collection, you have a skeletonized watch, and the obvious clear winner in this category is the Wild ONE.

In the case of Norqain, you can take Swiss-made literally. Norqain only works with suppliers located in Switzerland. Aside from being innovative, a Norqain watch still, in a similar tradition, offers watches under $5K. This allows the watch-loving consumer on a budget to think about Norqain and to ensure that Swiss luxury watches are not out of reach.

To Summarize

Norqain is here to stay. Whether you are an experienced connoisseur of watches or a newcomer, there are many attractive reasons to become a Norqainer. In fact, when you purchase a Norqain today at Laviano Jewelers, you are purchasing a watch from a brand of the future. Whether you choose Beaverbrooks' exclusive collections or our store, you are guaranteed a Norqain watch that will stay by your side for the rest of your life.